It’s been about four months since Jim Grafstrom started managing the Crown. In that time, there have been several policy changes, a lot of maintenance and upgrades to the facility and a general shift in the attitude and culture of the employees and staff — and that is just the beginning. Now a member of the Global Spectrum family, the Crown is part of a conglomerate that operates entertainment venues internationally, which will be a boon for both the Crown and the community. On March 27, the public is invited to visit the facility, meet the staff, enjoy some food and entertainment — and it’s all free of charge. “Whatever the public perception of the Crown is, we are making as many changes as fast as we can,” said Grafstrom. “When people come in, we want them to see a big difference. We want there to be a ‘wow’ factor.”

There are some changes that will be obvious as soon as people walk through the doors. Anyone who has dealt with the staff in recent months has probably already noticed the implementation of the “How ya doin’?” initiative. Whether it is making a phone call for information or purchasing tickets at the box office or asking for directions at one of the venues, engage the staff and you will be greeted with “How ya doin?” and a smile. “It’s a way to engage people and initiate a friendly exchange,” said Grafstrom. “Is it casual? Sure. Do some people think it is a bit much? Maybe. But it makes the staff approachable and leaves an opening for guests to start a conversation and feel comfortable.”

Once the cultural change was established, Grafstrom set about tidying up the facility and doing some much-needed maintenance. Taking cues from patrons and just walking around and taking note of the state of the property, it quickly became clear that there were some big projects to tackle. A professional janitorial service was hired to do some deep cleaning, with a special focus on the restrooms. The concourse was resurfaced and damaged seats repaired, along with a variety of other projects.

While the changes that are highly visible are well underway, there are some other things in the works that Grafstrom says will also make a difference in polishing the Crown’s reputation both locally and with performers it hosts. Getting a handle on the budget is a given and a priority, but that will take some time. Bringing more high-quality entertainment that the public wants to see is doable and something that Grafstrom is excited about. Among performers, Fayetteville has a reputation for waiting until the last minute to purchase tickets. That can make artists nervous about committing to a show, especially if it means they might lose money by coming here. Additionally, in the past, the Crown was a stand-alone venue. When an act committed to come to the Crown it was only to perform at one venue. “Because the Crown is part of Global Spectrum, when we are booking acts we can go to the artists with an entire six-stop tour that includes Fayetteville. This is a great complex. Fayetteville is a great city and fits right into the routing. There is a ton of potential here,” said Grafstrom. “As we bring in more acts that people are interested in seeing, we hope to see early ticket sales improve.”

Bringing in outside talent is just a portion of what the Crown offers the community. Local sports teams play at the facility regularly and local groups plan everything from concerts to conventions, theatrical productions, military formals and more at the Crown. Grafstrom is looking to bring in even more local events and build relationships with more organizations in the community. At the Your Town Your Crown Open House, all of the different venues in the Crown complex will be open and on display.

“When you walk in, we will have some of the spaces divided and set up to show people different things that areas can be used for,” said Katie Mikos, the Crown marketing director. “We will have one space set up like a ball room, another set up for a conference so that people can easily visualize the many possibilities. We are looking to grow our conference and meeting business.”

To make it easy to get to know the Crown complex, be sure to participate in the Golden Egg Scavenger Hunt. The grand prize is a trip to Las Vegas. During the scavenger hunt, guests will encounter a variety of entertainment provided by local radio stations as well as live performances by local musicians. Look for the Kidsville News! Stage for kid-friendly activities and entertainment. The Crown’s caterer, Centerplate, is pulling out all the stops to showcase its menu at the event. “Centerplate will be sampling a little bit of everything,” said Mikos. “They offer more than just concessions, and we want to showcase them right along with the rest of our facilities.”

Newly promoted Events Manager, Victor Landry, has worked at the Crown for nine years. He’s excited about what the future holds for the area’s premier entertainment venue. “I’m excited about being busy and working with entertainers. I’m looking forward to seeing the public at the open house and having them come out and see the venues and have a good time. This is exciting and I am happy for the challenge.”

Visit the Crown facebook page to find out more about the event, check out the new logo and enter The Big Ticket promotion. The Big Ticket winner receives two tickets to every event at the Crown for a year. The Your Town Your Crown Open House runs from 1-8 p.m. Visit www.atthecrown.com or call 438-4100 for more information.