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Tuesday, 02 June 2026
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Written by Amber Little
The Gilbert Theater’s annual PlayFest is back for its thirteenth year. The highly anticipated event of the summer theater season, PlayFest is a three-day play festival featuring plays by North Carolina playwrights and actors. This year’s event will be held from June 26 to 28. Friday and Saturday night shows are at 8 p.m., and Sunday’s show is at 2 p.m. There are no advance ticket sales. Tickets are purchased at the door for a minimum donation of $10.
Started in the summer of 2013 by former Artistic Director Robyne Parrish, PlayFest was created in an effort to highlight the up-and-coming playwrights from the local area and state. It’s also become an opportunity for actors who have previously not been cast in the regular season to have time on the stage and showcase their talent. Since Parrish’s time as AD, her predecessors have continued the tradition and brought the hidden talents to the stage for the world to see.
The process of choosing the plays is the task of a few committees. The first is responsible for taking in applications. The second is tasked with reading and selecting the plays. This committee also gives feedback to the playwrights whose work was not chosen. Once selections have been made, playwrights are offered the opportunity to direct their own plays or pass the torch on to someone else who has shown interest in directing. From the beginning to the end, the creators of these works are completely involved. It’s a true artistic collaboration between writer and theater.
PlayFest isn’t just about the plays. It’s about the people. It’s a chance for those who have been thinking about taking on new roles in the theater to take the reins and grow in their skills and passion.
In the past, there have been 5 plays featured for the weekend, but this year is setting a record with seven. This year’s lineup includes:
Mama, I Love You by E.J. Batiste
Olive Juice by Michael Houck
The Archive by Cas Corum
Leaping Tall Buildings by Steven Roten
Dawn is Daying by Larry Bliss
Mom Bomb by F.J. Hartland
The Ending by Molly Kate Babos
Organizers have made sure there is something for everyone, including fantasy, comedy and drama. While current Artistic Director, Matt Lamb, says that it’s been all hands on deck, no one has worked harder to put this year’s festival together than Gilbert’s resident grant writer, officer manager, lighting director, and all things in between, MacKenzie Ulibarri. Because of her hard work and dedication, the Gilbert received a grant from the Arts Council of Fayetteville|Cumberland County to help with PlayFest.
PlayFest and the thousands of similar events around the country are gateways to future Broadway and Hollywood stars. They provide a space for playwrights to see their words come to life. For those who submitted their work and were not chosen, Lamb passes on words of wisdom, “...You have to accept the word ‘no.’ But that doesn’t mean forever. Even though this door closed, another will open. Keep submitting your work, keep being a part of the arts, don’t let it discourage you. There are thousands upon thousands of different festivals that you can submit your work to. And you never know what might happen. So continue to submit your stuff and keep working on it. And who knows, it might open up a door to something a little different. So your 10-minute play may become a 30-minute play or a screenplay. You never know. So always, always, always, keep working.”
Make sure to follow Gilbert Theater on social media and check out their upcoming summer lineup, including Gilbert Glee’s production of Annie Jr., June 13 and 14. For more information, visit https://www.gilberttheater.com/
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Tuesday, 02 June 2026
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Written by Jamie Bishop
There are easier ways to raise money than organizing a basketball game between soldiers, police officers and firefighters. Easier than coordinating military leadership, city officials, nonprofits, sponsors, mascots, halftime entertainment, security logistics and thousands of tickets. Easier than trying to transform the Crown Coliseum at 1960 Coliseum Dr. into what amounts to a citywide celebration of community connection.
But easy was never really the point.
On Friday, June 12, at 7:05 p.m., the United Way of Cumberland County will debut the first-ever United Way Classic, a charity basketball showdown featuring teams from Fort Bragg and Fayetteville’s police and fire departments. Tickets are $10, and according to organizers, every dollar raised will stay in Cumberland County to support local nonprofits and community programs.
The game itself may be new, but the idea behind it has been quietly building for years.
“Probably about this time last year, we were having conversations on post and with city leaders about how we better connect people on post with resources off post,” said Scott Embry, Executive Director of United Way of Cumberland County.
Like many who live in Fayetteville long enough, Embry understands the strange geography that exists between the city and the installation beside it. Fort Bragg and Fayetteville depend on one another in countless ways, yet daily life can still feel divided by gates, schedules and separate routines.
Once service members are on post, Embry said, awareness of what exists outside those gates can become surprisingly limited.
“It’s a little bit of an ecosystem,” he said. “Sometimes there’s not as much awareness of what’s happening off post.”
The conversations eventually evolved into something bigger than outreach brochures or another formal fundraiser. Basketball entered the discussion almost naturally.
“We are a young market,” Embry said with a laugh. “Basketball is king in North Carolina. I think it just came out of this desire to collaborate and build awareness and bring people together in a way we haven’t ever done before.”
The result is what may become one of the most unexpectedly ambitious nonprofit events Fayetteville has attempted in years. The United Way Classic is not simply a basketball game. It is being built as an experience, part sporting event, part family festival, part civic celebration. Doors open at 6 p.m., nearly an hour before tipoff, and organizers are promising a packed evening that stretches far beyond the game itself.
The USO and the Cumberland County Literacy Council will host a Family Fun Zone featuring mascots from across the county. A pregame story time tied to the Dolly Parton Imagination Library will give children ages 0 to 5 a free book to take home. Fayetteville Liberty basketball players will perform skill demonstrations and a dunk contest before the opening whistle. And according to Embry, there is still much he refuses to reveal.
“If I could advertise everything that’s going to happen that night, we probably would’ve sold all 10,000 tickets already,” he said. “There are things we just can’t announce yet.”
He grinned while saying it, though he hinted repeatedly throughout the conversation that attendees should expect surprises from the national anthem to halftime performances and in-game experiences.
“People are going to consistently say, ‘Oh, I wasn’t expecting that,’” Embry said.
But beneath the entertainment sits something far more serious. Last year alone, United Way of Cumberland County served more than 23,000 active-duty military members and their families through local support services and nonprofit partnerships.
“A lot of people think if you’re a soldier, you’re automatically taken care of,” Embry said. “But younger enlisted families face many of the same struggles that young families outside the gates face.”
Food insecurity, rising costs, unstable housing and financial strain do not stop at the installation boundary. Embry said that realization became one of the emotional drivers behind the event.
“The struggle is real,” he said quietly, referencing a sermon series from his pastor. “When you’re in a season of struggle, you need help. And you need to know where the resources are.”
For United Way, the Classic became an opportunity to create awareness without centering on crisis. Rather than asking people to attend another banquet or formal campaign luncheon, organizers wanted to create something energetic, communal, and memorable.
“Words matter. Pictures matter,” Embry said. “But experiences make a lasting impact.”
That philosophy has shaped nearly every decision surrounding the event. Instead of focusing solely on fundraising totals, organizers are emphasizing participation and visibility — creating an evening where residents can encounter nonprofits, community resources and civic organizations organically while cheering on their teams.
And Fayetteville, Embry believes, was uniquely built for this type of event.
“The relationship between the military and this community created a unique opportunity,” he said.
That relationship has also fueled an unusually broad coalition of support. More than 25 sponsors and partner organizations have contributed to making the event possible, led by presenting sponsor Cape Fear Valley Health. Because sponsorship costs are covering operations, 100 percent of every ticket sold will go directly back into Cumberland County nonprofits.
“If we sell 10,000 tickets, that’s $100,000 staying right here in this community,” Embry said.
The funds will support programs connected to the United Way network, which currently helps fund dozens of local nonprofit initiatives focused on youth development, food security, housing stability and family support.
“We do not send money outside Cumberland County,” Embry emphasized. “When people support this event, they’re supporting their neighbors.”
Even the merchandise was designed with community identity in mind. Limited-edition Team Fort Bragg and Team Fayetteville shirts and hats are available online, including military-inspired minimalist designs. Embry said soldiers specifically requested these so they could wear them during physical training.
“We’re not trying to make money off merch,” he said. “We just want people to pick a team, wear their shirt and have a good time.”
Embry hopes the first United Way Classic becomes an annual tradition, though he suspects future tickets may become harder to secure once people experience the inaugural event firsthand.
“I think once people come, they won’t miss another one,” he said.
Then he paused, sounding less like an executive director and more like someone genuinely excited to see his city come together.
“When people leave that night,” Embry said, “I want them to feel hopeful. Hopeful that when a community chooses to live united, we really can do something impactful together.”
For tickets and merchandise visit https://www.unitedway-cc.org/united-way-basketball-classic.html
(Images courtesy of the Crown Complex)