When Curtis and Kanitra Blount, both active-duty U.S. Army captains, arrived in Fayetteville in 2019, they had a vision to bring a unique opportunity for families to create cherished memories. Driven to build generational wealth and provide a fun experience for the community, they embarked on an ambitious journey to open their first brick-and-mortar business - Sweet Factory, an independently owned small business.
Despite the challenges and uncertainties of military life, the Blounts applied their strategic planning skills to turn their dream into reality. They recognized the need for a pick-n-mix bulk candy option in Fayetteville and decided to make it happen. After a rigorous process, they secured a franchise location at the newly-built retail development, The Freedom Town Center.
The road to the grand opening was not without obstacles, as the Blounts spent two years meticulously preparing the storefront, and ordering custom furniture, equipment, and products. With Kanitra on a break from active duty to enroll in graduate school, she laid the groundwork for the business. Curtis continued to serve as an active-duty company commander.
Now, with both spouses back on active duty, the Blounts have proven that through proper prioritization and the dedication of their staff, they can successfully manage the day-to-day operations of Sweet Factory.
From sanitizing the bulk candy scoops twice daily to running the cash register and preparing promotional materials, their team ensures that the store runs smoothly, allowing the Blounts to continue serving their country while fulfilling their entrepreneurial aspirations. Their eight-year-old son, Carter, the Candy Manager, has been a huge help around the store and has a great eye for what customers like. He checks candy inventory, orders or replenishes products, and even signs for inventory.
Since Curtis and Kanitra are active military, customers may question if the business will stay in the Fayetteville area, and both say that it will. They have assembled a strong team, and they're certain that if they were to leave Fayetteville, one of their team members would step up to ensure the continued success of the business.
Sweet Factory is more than just a candy store. They offer a variety of options for events.
“We love doing custom orders. We’ve created quite a variety, including a baby shower at Segra Stadium, a military promotion from Sgt. First Class to Master Sgt., gender reveals, grand openings, birthday parties, and much more. We’re always up for new challenges and love to create something unique for our customers. We'd love to be involved in a wedding to showcase our elegant side. All vendors in our store and on our preferred vendor list can custom order and have been thoroughly vetted,” Kanitra shared.
Their unwavering commitment to their family's future and the Fayetteville community is truly inspiring. Sweet Factory stands as a testament to the power of vision, determination, and the ability to turn challenges into opportunities.
As Fayetteville families flock to this delightful candy haven, the Blounts story is a shining example of what can be when passion, planning, and perseverance come together.
“We are excited to celebrate our 1st year anniversary! We will be offering free candy with every purchase during that time. We’re also planning other fun surprises, so make sure you celebrate this important feat for our business,” Kanitra adds.
Sweet Factory is committed to giving back and helping local businesses succeed by providing vendor space to showcase their products as it allows vendors to focus on crafting their products — while Sweet Factory provides the prime retail space, digital advertising, and the benefits of a supportive vendor community. The dedicated space at Sweet Factory frees vendors from the hassle of running a standalone storefront, allowing them to pour their energy into innovation and growth.
The diverse array of vendors within Sweet Factory is Perky Daisy (freeze-dried candy), Pretty Stickie, (candy apples), Belita Glow (body butter and candles), Addictive Kravings (cake jars), Taylor Prints (3D printing), Bites Beyond Borders (foreign snacks), Litt & Lovely Candle Co. (candles), and Lunysol Designs (gifting products) is a testament to the inclusive and collaborative spirit that the Blounts have cultivated. Each vendor brings a unique offering to the table, contributing to the vibrant and dynamic atmosphere that permeates the store.
Sweet Factory is a candy lover's paradise, offering a delightful assortment of classic and unique treats. From nostalgic favorites to international confections, they have something to satisfy every sweet tooth.
For more information, visit their website at https://www.sweetfactorync.com/

(Photo: A wall of candy bins greets people at the Sweet Factory in Fayetteville. Photo courtesy of Sweet Factory Facebook page)