“I want the little people to win,” says Paco Gonzalez, owner of Yellow Crayons. “When I started, it was always about the small guy and the one who couldn’t afford the 25s.”
Gonzalez leans back in his chair for a minute. On his desktop two large monitors sit with a current graphic design project pulled up that he was working on just minutes ago. It’s late on a Friday afternoon but Gonzalez doesn’t seem like he’s going anywhere, anytime soon. His truck is parked out front in his parking spot with a sign his employees gave him just months ago that reads, “Parking for the Boss Man.”
He has big plans for his business Yellow Crayons but nothing concrete.
“I have thought about expansion,” he says smiling. “It’s up in the air. The way this venue has taken me, it's carved its own path in a way.”
Gonzalez says as long as he comes into work and he is happy, he will continue to do it. He began Yellow Crayons in 2017 as a graphics design company. As he mentioned, the company carved its own path. Many of his clients would request small orders for shirts or hats and he would refer out to other businesses as he never set out originally to make those kinds of items. However, there weren't a lot of businesses that could accommodate small orders for smaller businesses. Gonzalez found himself at a fork in the road and with a serious desire to provide good service to small businesses.
“So I said, ‘You know what, I’ll do it myself.’”
He soon found himself needing more space than the rooms he rented in the Metropolitan building. He loved the feel of downtown, the festivals and the foot traffic of Hay Street. So Gonzalez set his eyes on Hay Street specifically and officially opened his first store front for Yellow Crayons in downtown Fayetteville.
“It started going well with the printing,” he says. “ … we started embroidery. That did pretty well. Next thing you know, we are bursting at the seams.”
At the beginning of his business, Gonzalez said it was more like a Build-a-Bear Concept to promotional items. Since then, however, it has really grown but something, he says, hasn't changed.
“I still love focusing on small businesses and up -and-coming businesses and making them successful.”
Gonzalez has a place in his heart for the “little guy” as he identifies with the challenges of trying to make it. Before he began this business, he found himself in several corporate jobs and doing side hustles for graphic design work. When he found out he was having a child, he had to put some things on hold like his graphic design degree at Fayetteville Technical Community College. He would later pick this back up.
As he often says, for Gonzalez, he’s got to keep growing and he’ll do anything if “the juice is worth the squeeze.” Eventually, he said he knew he had to make some changes and leave his corporate job that had nothing to do with his love for graphic design.
“I thought if I am going to ask everyone to believe in me, I need to put my all into it,” he says leaning back in his chair again. “I’m going to put my all into this. If I fail, I fail … I needed to see if I could make a run for it.”
Gonzalez has been running ever since. Now his business has seven employees and makes more in a day than he ever used to in a week when he started. And it evolves all the time.
“Every year we grow … trying to be the best we can be,” he says. “I try to listen to my customers. If the juice is worth the squeeze, then I pull the trigger.”
Gonzalez, who grew up with only brothers and a single working mom, is now surrounded by females, he says laughing. He has a daughter and a partner at home and at work his “right hand man” is even a woman. That woman happens to be his project manager, Diane Regensburger. Regensburger loves her boss.
“He’s probably the best boss I’ve ever had,” she says, glancing between her purchase orders on her computer and around the store. “He’s fair but he’s firm. He puts out what he expects of you but he gives grace when it’s due.”
One thing Regensburger says Gonzalez really does have is vision and somehow, she says, they come through every time even when she has thought they couldn’t.
“End of the day,” Gonzalez says walking around the store, “it’s all about getting the job done.”
For Gonzalez and his business, that will always be about carving his own path.
Yellow Crayons is open Monday through Friday, 10:30 a.m. to 5 p.m., and Saturday 10:30 to 2 p.m.

(Photo: Paco Gonzalez, owner of Yellow Crayons, believes in providing good service to small businesses. Photo courtesy of Paco Gonazalez)