I am pleased to see Fayetteville’s Downtown Alliance organization taking an active role in surveying Fayetteville residents on how they felt about the City Hall electees wanting more revenue from the paid parking program to offset the deficit that currently exists with the program.
From those people I talked with downtown about the possibility of raised parking rates came back with an emphatic “hell no! Not only did the city staff propose a rate increase of 25%, but they also recommended rolling back the enforcement hours from 9 a.m. to 8 a.m. and extending the enforcement hours from 5 p.m. to 7 p.m. This is not unusual for Fayetteville government elected officials to take three giant steps forward toward progress and then four steps backward toward regression.
At first thought, I felt the Greater Fayetteville Chamber of Commerce and the Woodpeckers baseball team would have significant objections to this, as would every Downtown event promoter.
The Downtown Alliance has sent out a survey to request input on how residents feel about these proposed changes and how they would impact the success of downtown businesses and organizations.
Because Up & Coming Weekly newspaper is located downtown and has written countless articles supporting Downtown Fayetteville, its businesses, organizations, and cultural amenities, I want to make sure there is no misunderstanding about where our newspaper stands on this issue and the many other concerns that affect the prosperity of our Historic Downtown Fayetteville.
To this end, I have submitted my survey to the Downtown Alliance and printed it below so we can go on the record in support of a beautiful, welcoming, hospitable, and prosperous Downtown community. I strongly suggest our readers do the same. You can find the survey at bit.ly/40M3qem.
Enjoy. Feel free to contact me at 910-391-3859 if you need more information on this topic or have any questions.
And, by the way, Thank you for reading Up & Coming Weekly. Fayetteville’s community newspaper for over twenty-nine years.

DOWNTOWN ALLIANCE PARKING SURVEY
Part 1: Downtown Parking Issues
Downtown business owners have identified the following issues with downtown parking as having a negative impact. Please consider each and rate each item on a linear scale from 1 (least) to 5 (most) as affecting your business, your customers, and visitors. You can give the same rating to multiple items if you feel that way. There's no need to rank or prioritize your answers.
1. Lack of informative signage
2
2. Pay Station-Kiosks that do not work
4, 5
Your comments on this issue.
Most impact: Dysfunctional Pay Station-Kiosks reflect poorly on our Downtown image as does the broken clock atop of the Market House
3. Enter/Exit Equipment in decks do not work
3
Your comments on this issue.
Again, malfunctioning equipment reflects poorly on our city, as does a Parking Deck without an elevator.
4. Loading Zones and 20-minute quick pickup spaces being used as parking spaces that go unticketed
3
5. How does limited on-street parking, caused by business owners and workers parking all day in those spaces, impact the access of customers and visitors to your business?
4, 5
Your comments on this issue:
This is a widespread problem for downtown merchants, and its history dates back to the 1950s. And the remedy to this problem can be found only with the merchants and businesses themselves and their influence over their staff and employees.
6. Does uneven enforcement of on-street parking, where some individuals park without paying and are not ticketed, affect parking availability for customers or visitors?
3
Your comments on this issue.
If this is really happening, then it should be addressed with the City and management of the Parking Company.
7. Misinformation about parking on key websites and lack of current parking information for the public (City, CSDD, etc.)
4, 5
Your comments on this issue:
Without a doubt, miscommunication and NO communication about Downtown Parking are huge hinderances to bringing residents, visitors, and guests into the Downtown community. The City and the Downtown merchants both fail to market, promote, or advertise the charm, uniqueness, cultural, and historic significance of Downtown, let alone the countless amenities and ease and availability of safe parking.
With thousands of new residents coming into our community every month, how will they know about what Downtown Fayetteville offers? They have no preconceived negative attitudes about our downtown community. They only need to be invited. A case in point is the Franklin Street Parking Deck. It's a beautiful-spacious building, reasonably priced, and conveniently located in the heart of Historic Downtown.
But how would a visitor, guest or newcomer know that? Fayetteville and the Downtown District must do more to create awareness and "tell their story" rather than allowing others to create negative narratives about downtown and our community.
8. Enforcement and revenue is focused on ticket writing of customers and visitors, an average of 60 tickets a day
4, 5
Your comments on this issue:
Wow! This is bad and is perceived as a predatory practice with a tremendous negative effect on Downtown's image and BRAND. At 60 tickets a day, Fayetteville celebrates over 15,000 negative opinions of our downtown area. And, like all disgruntled customers, these 15,000 tell at least ten additional people about their unfortunate downtown experience. This is not the scenario that develops a welcoming image or develops a prosperous downtown business community.
9. Lack of effective signage.
3
Part 2: Current Paid Parking Statements
1. Monday-Friday Paid Parking 9-5 is acceptable
5
Your comments on this issue:
Absolutely, agree. The schedule has proven itself to be feasible and accepted and follows the trends of other cities and downtown districts.
2. Parking should be free on Nights & Weekends
4, 5
Your comments on this issue:
Again, absolutely! And it should be widely advertised and marketed. This schedule has proven feasible and accepted and follows the trends of other cities and downtown districts.
3. Increasing the hourly rate for on-street and deck parking is okay
1
Your comments on this issue.
Until Downtown Fayetteville becomes a "must-see" destination, high parking fees will deter visitors, growth, and development.
4. Extending paid parking back to 7 p.m. is acceptable
1
Your comments on this issue.
Absolutely unacceptable. Again, this only creates a profound and negative image of our community.
5. Increasing the Event Rate only in the Hay Street Deck from $5 to $10 is a good solution for fixing the City's revenue gap.
1
Your comments on this issue.
The revenue gap is a problem and the responsibility of City Hall. They should find a solution that doesn't negatively affect the Fayetteville community. A little DOGE in the city and county governments would go a long way to lowering our taxes and enhancing our quality of life.
6. Short-term street-level parking that is evenly enforced would positively impact the number of customers and visitors circulating to downtown businesses.
4
Your comments on this issue.
Sure, short-term street-level parking (evenly enforced) would greatly benefit downtown businesses and organizations. Two-hour minimums have worked beautifully for years and should be reinstated. Additionally, when Downtown decides to market and promote itself, businesses (merchants) should implement a "FREE Parking" promotion when customers and clients utilize the parking decks while patronizing their businesses. This would be E-Z to do.
The Downtown Alliance thanks you for completing the survey. If you have any comments or suggestions about the paid parking program or the proposed changes, please share them below.
Every thriving city has a vibrant downtown community. Businesses, organizations, visitors, guests, and prospective new residents gravitate to a city's downtown community and use their first impression as a barometer of its vibrancy and hospitality. Unfortunately, our Fayetteville downtown community, with its unique businesses and all it has to offer historically and culturally, has a perpetual tarnished reputation that is perpetuated mainly by the government's self-inflicted rules, laws, and regulations (i.e., parking fees) that run contrary to developing a thriving, prosperous Historic Downtown. Even more detrimental is the LACK of enforcement when enforcing self-inflicted rules, laws, and regulations. I am referring to patron safety, the growing homeless population, the numerous panhandlers, and the constant abundance of street litter.
SOLUTION: Downtown Fayetteville is an easy turnaround if only the people and agencies influencing the downtown community would dissemble their protective silos and start communicating and cooperating with one another.
Downtown needs ONE solidified voice to start marketing, promoting, and creating positive awareness of the Downtown community. Creating enthusiasm and showcasing the amenities, businesses, and historic and cultural aspects of Downtown is easy. Up & Coming Weekly newspaper has been doing it for twenty-nine years. In other words, Downtown needs to create its own awareness, tell its own story, and take control of the NARRATIVE. Our community's negative (mostly false) aspects are primarily communicated through traditional outside media (TV), social media, and poser journalists claiming to provide local news. For some unknown reason, Fayetteville, as a community, fails to take control of our own narrative and convey Fayetteville's unique and fascinating story. How often have you heard "Fayetteville is its own worst enemy?"
It's all under our control. Yes, City Hall must stop implementing rules and ordinances that impede Downtown Fayetteville's growth, development, prosperity, and BRAND.
Yes, Downtown residents, businesses, and organizations must unite to aggressively tell their stories and create positive countywide awareness of what Downtown Fayetteville and Cumberland County have to offer its citizens, visitors, and guests.